Revolutionizing Marketing: 14 Brands that Push the Boundaries of Augmented Reality Experiences
Augmented Reality (AR) has emerged as a powerful tool for marketers, revolutionizing the way brands engage with their customers. By blending the physical and digital worlds, AR creates immersive experiences that captivate and delight consumers. From interactive product demonstrations to virtual try-on experiences, brands are leveraging AR to bring their products to life in ways never before possible. In this article, we will explore 14 recent examples of how brands are embracing AR experiences to enhance their marketing efforts and create memorable interactions with their target audience.
Whether it’s a furniture retailer allowing customers to visualize how a sofa would look in their living room or a beauty brand offering virtual makeup trials, AR is transforming the way consumers interact with products and make purchase decisions. We will delve into the strategies employed by these brands and examine the impact of AR on customer engagement, brand awareness, and ultimately, sales. From global giants to small startups, companies across various industries are embracing AR as a key component of their marketing campaigns, and we will showcase the innovative ways they are leveraging this technology to create unforgettable experiences for their customers.
Key Takeaways:
1. Augmented Reality (AR) is increasingly being embraced by brands as a powerful marketing tool to engage consumers and enhance their brand experiences. The article showcases 14 recent examples of brands successfully leveraging AR in their marketing campaigns.
2. AR allows brands to create immersive and interactive experiences that captivate and entertain consumers. For example, Nike used AR to launch its new sneakers, allowing customers to virtually try them on and see how they look on their feet before making a purchase.
3. AR can be used to provide valuable information and enhance product understanding. Brands like IKEA have used AR to create virtual showrooms, enabling customers to visualize how furniture would look in their homes before making a purchase.
4. AR can drive customer engagement and increase brand loyalty. For instance, Coca-Cola created an AR-powered app that turned their packaging into interactive experiences, encouraging customers to collect virtual rewards and share their experiences on social media.
5. AR can be a powerful tool for storytelling and brand differentiation. Brands like National Geographic have used AR to bring their magazine covers to life, providing readers with immersive experiences and additional content.
Controversial Aspect 1: Invasion of Privacy
One of the most significant concerns surrounding augmented reality (AR) in marketing is the potential invasion of privacy. As AR technology becomes more prevalent, brands are increasingly using it to collect data on consumers’ behaviors, preferences, and even their physical surroundings.
While this data can be valuable for targeted advertising and personalized experiences, it raises questions about consent and the extent to which consumers are willing to share their personal information. Some argue that AR marketing campaigns may cross the line by collecting data without explicit consent or by using it in ways that consumers may find intrusive.
On the other hand, proponents of AR marketing argue that it can enhance the consumer experience by providing tailored recommendations and relevant content. They contend that as long as companies are transparent about their data collection practices and give consumers the option to opt out, the benefits of personalized AR experiences outweigh the potential privacy concerns.
Controversial Aspect 2: Ethical Implications
Another controversial aspect of AR in marketing revolves around the ethical implications of manipulating consumer perceptions and blurring the line between the virtual and physical worlds. AR has the power to alter reality by overlaying digital content onto the real world, creating an immersive experience for users.
Some argue that this immersive nature of AR can be used to deceive consumers or manipulate their emotions. For example, brands could use AR to make products appear more appealing or to create false impressions of social interactions. This raises concerns about the authenticity and honesty of marketing campaigns that rely heavily on AR.
However, proponents argue that AR can also be used ethically to enhance transparency and provide useful information to consumers. For instance, AR can be used to display product details, reviews, or even nutritional information in real-time, helping consumers make informed decisions. It is essential for brands to use AR responsibly and ensure that they provide accurate and reliable information to consumers.
Controversial Aspect 3: Exclusion and Accessibility
While AR marketing can offer exciting and immersive experiences, it also raises concerns about exclusion and accessibility. AR experiences often require users to have access to compatible devices, such as smartphones or AR glasses, which may not be affordable or accessible to everyone.
This exclusivity can create a digital divide, leaving behind those who cannot afford or access the necessary technology. It raises questions about whether AR marketing campaigns are reaching a diverse audience or further exacerbating existing inequalities.
However, proponents argue that as technology becomes more widespread and affordable, the accessibility of AR experiences will improve. They believe that AR has the potential to bridge gaps by providing innovative and inclusive marketing experiences that cater to different demographics. Brands should strive to make their AR campaigns accessible to a broader audience and consider alternative ways to engage with consumers who may not have access to AR devices.
In conclusion, augmented reality in marketing brings both opportunities and challenges. While concerns about privacy, ethics, and accessibility are valid, it is crucial to approach these debates with a balanced perspective. Brands must prioritize transparency, consent, and responsible use of data to address privacy concerns. Ethical guidelines should be established to ensure that AR marketing campaigns do not manipulate or deceive consumers. Additionally, efforts should be made to make AR experiences more accessible and inclusive to reach a wider audience. By considering these controversial aspects and taking appropriate measures, brands can harness the power of AR to create engaging and meaningful marketing experiences.
1. Augmented Reality in E-commerce: Enhancing the Shopping Experience
One of the most exciting trends in augmented reality (AR) is its integration into e-commerce platforms. Brands are leveraging AR technology to provide consumers with immersive shopping experiences that bridge the gap between online and offline retail.
For example, Sephora, a leading beauty retailer, has launched a virtual try-on feature on its mobile app. Customers can use their smartphone cameras to virtually try on different shades of makeup, allowing them to see how products will look on their skin before making a purchase. This AR experience not only enhances the shopping experience but also reduces the risk of purchasing the wrong shade.
Similarly, IKEA has introduced an AR feature in its app that enables customers to visualize how furniture will look in their homes. By simply pointing their smartphone cameras at a space, users can place virtual furniture in real-time, helping them make more informed decisions about their purchases.
This trend in augmented reality is revolutionizing the way consumers shop online. By providing interactive and personalized experiences, brands are able to engage customers in a whole new way, ultimately increasing sales and customer satisfaction.
2. AR in Advertising: Captivating Audiences with Immersive Campaigns
Another emerging trend in augmented reality is its use in advertising campaigns. Brands are leveraging AR technology to create captivating and interactive experiences that capture the attention of consumers.
One notable example is Pepsi’s “Unbelievable Bus Shelter” campaign. Pepsi transformed a regular bus shelter into an AR experience where unsuspecting commuters were met with incredible scenes, such as a tiger leaping out of a poster or a UFO hovering above the street. This campaign not only generated buzz and excitement but also showcased the potential of AR in creating memorable brand experiences.
AR is also being used to bring print advertisements to life. For instance, National Geographic partnered with the augmented reality platform Blippar to create interactive print ads that come alive when viewed through a smartphone or tablet. Readers can explore additional content, watch videos, and even make purchases directly from the ad.
With the rise of ad-blocking software and consumers’ increasing ability to tune out traditional advertising, brands are turning to AR to create more engaging and memorable campaigns. By incorporating interactive elements and immersive experiences, AR advertising has the potential to captivate audiences and leave a lasting impression.
3. AR Gamification: Engaging Users through Interactive Entertainment
One of the most promising applications of augmented reality is in gamification. Brands are using AR technology to create interactive games and experiences that engage users and enhance brand loyalty.
Pokémon Go, the popular mobile game that took the world by storm in 2016, is a prime example of AR gamification. Players use their smartphones to capture virtual Pokémon characters that appear in real-world locations. The game’s success demonstrated the immense potential of AR in creating immersive and addictive gaming experiences.
Brands are now leveraging this trend to engage users and promote their products. For instance, Coca-Cola launched an AR-powered scavenger hunt called “Coke Zero Sugar Taste Challenge.” Players had to find virtual cans of Coke Zero Sugar hidden in their surroundings using their smartphone cameras. This interactive game not only increased brand awareness but also encouraged users to actively seek out the product.
AR gamification has the power to transform mundane activities into exciting and interactive experiences. By incorporating game elements and rewards, brands can engage users on a deeper level, fostering brand loyalty and driving customer engagement.
1. Enhanced Customer Engagement and Interaction
One of the key insights from the recent examples of brands embracing augmented reality (AR) experiences in marketing is the significant impact it has on customer engagement and interaction. AR allows brands to create immersive and interactive experiences that capture the attention of consumers, leading to increased brand awareness and customer loyalty.
For instance, IKEA, the Swedish furniture retailer, launched an AR app called “IKEA Place,” which allows users to virtually place furniture items in their homes to see how they would look and fit. This AR experience not only enhances the customer’s shopping experience but also provides a practical solution to the problem of visualizing furniture in a real-world setting. By using AR, IKEA is able to engage customers in a unique way, making the shopping process more enjoyable and increasing the likelihood of a purchase.
Similarly, beauty brand L’Oréal introduced an AR app called “Style My Hair,” which enables users to try on different hairstyles and hair colors virtually. This AR experience allows customers to experiment with different looks without the commitment of actually dyeing their hair. By providing this interactive and personalized experience, L’Oréal not only engages customers but also helps them make more informed purchasing decisions.
Overall, AR experiences in marketing have the power to captivate and involve customers in a way that traditional advertising methods cannot. By offering interactive and immersive experiences, brands can create a deeper connection with their target audience, leading to increased engagement and ultimately driving sales.
2. Improved Product Visualization and Demonstration
Another important insight from the recent examples of brands embracing AR experiences is the ability to improve product visualization and demonstration. AR allows brands to showcase their products in a virtual environment, giving customers a realistic and detailed view of how the product would look or function in real life.
An excellent example of this is the AR app developed by Converse, the popular footwear brand. The app allows users to try on different shoe styles and see how they look on their feet through their smartphone camera. This AR experience not only helps customers visualize the shoes but also provides a better understanding of how they would fit and look in different contexts. By leveraging AR technology, Converse enhances the online shopping experience and reduces the uncertainty associated with buying shoes without trying them on.
Similarly, the furniture retailer Wayfair launched an AR feature within their app that allows users to place virtual furniture items in their homes to see how they would look and fit. This AR experience helps customers visualize how the furniture would complement their existing decor and enables them to make more informed purchasing decisions. By providing this level of product visualization, Wayfair reduces the need for customers to visit physical stores and enhances their online shopping experience.
AR experiences in marketing not only improve product visualization but also enable brands to demonstrate the functionality and features of their products in a virtual setting. This is particularly valuable for industries such as automotive, where AR can be used to showcase the interior and exterior features of a vehicle without the need for a physical test drive. By leveraging AR technology, brands can provide customers with a more immersive and informative product experience, leading to increased confidence in their purchasing decisions.
3. Enhanced Brand Storytelling and Differentiation
The third key insight from the recent examples of brands embracing AR experiences in marketing is the ability to enhance brand storytelling and differentiation. AR allows brands to create unique and memorable experiences that communicate their brand values and differentiate them from competitors.
For example, the clothing brand Lacoste launched an AR app called “LCST Lacoste” that brings their iconic crocodile logo to life. Users can point their smartphone camera at the logo on a Lacoste product or in-store display, and the app overlays animated 3D crocodiles onto the real-world image. This AR experience not only captures the attention of customers but also creates a playful and interactive brand experience that aligns with Lacoste’s youthful and innovative brand image.
Another brand that has successfully utilized AR for storytelling is National Geographic. They partnered with the AR platform “ARLOOPA” to create an AR experience that allows users to explore ancient artifacts and interact with virtual creatures from the National Geographic archives. This AR experience not only educates and entertains users but also reinforces National Geographic’s reputation as a trusted source of knowledge and exploration.
By embracing AR experiences in marketing, brands can go beyond traditional advertising methods and create immersive narratives that engage customers on a deeper level. AR allows brands to tell their stories in a more interactive and memorable way, helping them stand out in a crowded marketplace and build a stronger emotional connection with their target audience.
1. Enhancing Product Visualization and Personalization
One of the primary ways brands have embraced augmented reality (AR) in marketing is by using it to enhance product visualization and personalization. AR allows customers to virtually try on or interact with products before making a purchase, leading to increased engagement and satisfaction. For example, cosmetics giant Sephora developed an AR-powered app that enables users to try on different shades of makeup virtually. This not only saves time and effort but also helps customers make more informed purchasing decisions.
2. Creating Immersive Brand Experiences
AR technology has enabled brands to create immersive experiences that captivate and engage consumers. For instance, IKEA launched an AR app that allows users to place virtual furniture in their homes to see how it would look before making a purchase. This not only adds an element of fun but also helps customers visualize how products fit into their space, ultimately increasing confidence in their buying decisions.
3. Enhancing In-Store Experiences
AR has also found its way into brick-and-mortar stores, enhancing the in-store shopping experience. Brands like Nike have implemented AR mirrors in their physical stores, enabling customers to virtually try on different shoe styles and colors without physically putting them on. This not only saves time but also provides a unique and interactive experience that keeps customers engaged and excited about the brand.
4. Gamifying Marketing Campaigns
Brands have leveraged the gamification aspect of AR to create interactive and entertaining marketing campaigns. For example, Coca-Cola launched an AR-powered scavenger hunt that encouraged customers to search for virtual characters in their surroundings. This not only increased brand awareness but also fostered a sense of excitement and engagement among participants, leading to a positive brand association.
5. Augmenting Print and Outdoor Advertising
AR has breathed new life into traditional print and outdoor advertising by adding interactive and dynamic elements. Brands like Pepsi have used AR to transform static billboards into interactive experiences. By scanning the billboard with their smartphones, users can unlock additional content or play games, making the advertising more engaging and memorable.
6. Enhancing Social Media Engagement
AR has become a powerful tool for enhancing social media engagement. Brands like Snapchat and Instagram have integrated AR filters and effects into their platforms, allowing users to overlay virtual objects or modify their appearance in real-time. This has not only increased user engagement but also provided brands with an opportunity to promote their products or campaigns in a fun and interactive way.
7. Improving Customer Support and Education
AR has proven to be effective in improving customer support and education by providing visual and interactive guidance. Brands like BMW have developed AR apps that assist users in performing maintenance tasks or troubleshooting issues with their vehicles. This not only saves time and frustration but also empowers customers to solve problems on their own, leading to a more positive brand experience.
8. Virtual Try-On for Fashion and Accessories
AR has revolutionized the way customers try on fashion and accessories. Brands like Warby Parker and Ray-Ban have developed AR apps that allow users to virtually try on different eyewear styles. This not only eliminates the need for physical try-ons but also provides a convenient and personalized shopping experience, increasing customer satisfaction and reducing returns.
9. Enhancing Event Experiences
AR has become a popular addition to events, enhancing the overall attendee experience. Brands like Coachella have incorporated AR filters and effects into their event apps, allowing users to overlay virtual elements on their photos or videos. This not only encourages social sharing but also adds an element of fun and excitement to the event, making it more memorable for attendees.
10. Showcasing Product Features and Benefits
AR has become a powerful tool for showcasing product features and benefits in an interactive and engaging way. Brands like LEGO have developed AR apps that bring their products to life by overlaying virtual animations on physical sets. This not only helps customers understand the full potential of the product but also creates a memorable and enjoyable experience that strengthens brand loyalty.
Case Study 1: IKEA
IKEA, the Swedish furniture giant, has been at the forefront of embracing augmented reality (AR) in its marketing efforts. The company launched an app called IKEA Place, which allows customers to virtually place furniture in their homes using their smartphones or tablets. This AR experience helps customers visualize how IKEA products would look and fit in their space before making a purchase.
By leveraging AR, IKEA has improved the customer experience and reduced the likelihood of returns. Customers can accurately assess the size, color, and style of furniture without physically visiting a store. According to IKEA, the app has been downloaded over 40 million times and has driven significant sales growth.
Case Study 2: Coca-Cola
Coca-Cola, the global beverage brand, implemented an AR marketing campaign to engage its customers in a unique and interactive way. The company introduced an AR feature on its cans, enabling users to scan the can with their smartphones and access digital content.
For example, in one campaign, Coca-Cola used AR to bring its iconic polar bear mascot to life. When users scanned the can, they could see the polar bear dancing and interacting with the environment around them. This AR experience created a memorable and shareable moment for customers, increasing brand engagement and social media buzz.
The campaign was a huge success, reaching millions of consumers and generating positive brand sentiment. Coca-Cola effectively used AR to create an emotional connection with its audience and differentiate itself from competitors.
Case Study 3: Adidas
Adidas, the renowned sportswear brand, utilized AR to enhance its in-store shopping experience. The company introduced an AR app called “Adidas Originals AR Game Pack” that allowed customers to scan special markers placed in stores and unlock AR games and exclusive content.
By incorporating AR into its retail strategy, Adidas aimed to create a more immersive and engaging experience for customers. The AR games encouraged customers to explore the store, interact with products, and compete with others. This interactive element not only increased foot traffic but also extended the time customers spent in-store.
The AR campaign was a hit, attracting a younger demographic and generating excitement around the brand. Adidas successfully leveraged AR to create a unique shopping experience that blended the physical and digital worlds, ultimately driving sales and brand loyalty.
FAQs
1. What is augmented reality in marketing?
Augmented reality (AR) in marketing refers to the use of technology to overlay digital content onto the real world, enhancing the user’s perception and interaction with their surroundings. It allows brands to create immersive experiences that blend the physical and digital worlds, providing unique and engaging interactions with their products or services.
2. How does augmented reality benefit marketing?
Augmented reality offers several benefits for marketing. It helps brands stand out from the competition by providing innovative and interactive experiences. AR can increase customer engagement, as it allows users to visualize products in their own environment before making a purchase. It also provides valuable data and insights into customer behavior, preferences, and engagement metrics.
3. Can you provide examples of brands using augmented reality in marketing?
Yes, here are 14 recent examples of brands embracing AR experiences:
- IKEA: The furniture retailer offers an AR app that allows users to visualize how furniture will look in their homes.
- Snapchat: The popular social media platform offers AR filters and lenses that allow users to transform their appearance or add virtual objects to their surroundings.
- Pokemon Go: The mobile game became a global phenomenon by using AR to allow players to catch virtual creatures in the real world.
- Warby Parker: The eyewear brand offers a virtual try-on feature that allows users to see how glasses will look on their face.
- Adidas: The sportswear brand launched an AR app that allows users to try on and customize shoes virtually.
- BMW: The car manufacturer offers an AR app that allows users to explore and customize their vehicles.
- Disney: The entertainment giant uses AR to enhance theme park experiences, such as the “Star Wars: Jedi Challenges” game.
- L’Oreal: The cosmetics brand offers an AR app that allows users to try on makeup virtually.
- Amazon: The e-commerce giant uses AR to help users visualize how products will look in their homes before making a purchase.
- Converse: The shoe brand offers an AR app that allows users to try on and customize sneakers virtually.
- Nike: The sportswear brand uses AR to provide interactive experiences in its retail stores, such as virtual shoe customization.
- Warner Bros.: The movie studio used AR to promote the film “IT” by allowing users to experience a virtual encounter with Pennywise the clown.
- Coca-Cola: The beverage company used AR to create a virtual soccer game experience during the 2018 FIFA World Cup.
- Walmart: The retail giant uses AR to provide interactive in-store experiences, such as virtual toy demonstrations.
4. Is augmented reality only for big brands?
No, augmented reality is not limited to big brands. While larger companies may have more resources to invest in AR marketing campaigns, smaller businesses can also leverage AR technology to create unique and engaging experiences for their customers. There are various AR platforms and tools available that cater to businesses of all sizes and budgets.
5. How can augmented reality be integrated into a marketing strategy?
Augmented reality can be integrated into a marketing strategy in several ways. Brands can develop AR apps or features that allow users to visualize products, try them on, or interact with virtual objects. AR can also be used in advertising campaigns, social media promotions, or in-store experiences. It is essential to align AR experiences with the brand’s overall marketing objectives and target audience to ensure maximum impact.
6. Are there any challenges or limitations to using augmented reality in marketing?
While augmented reality offers exciting opportunities for marketing, there are some challenges and limitations to consider. Developing high-quality AR experiences can be complex and time-consuming. It requires technical expertise and investment in AR development tools. Additionally, not all users have access to devices capable of running AR apps, which can limit the reach of AR marketing campaigns.
7. How can businesses measure the effectiveness of augmented reality in marketing?
Businesses can measure the effectiveness of augmented reality in marketing through various metrics. These may include user engagement, such as the number of downloads or active users of an AR app, time spent interacting with AR content, and social media shares or mentions. Conversion metrics, such as the number of purchases made after using an AR feature, can also indicate the impact of AR on sales.
8. Are there any privacy concerns related to augmented reality in marketing?
Privacy concerns can arise when using augmented reality in marketing. Brands need to ensure that they are transparent about the data they collect and how it is used. It is crucial to obtain user consent before collecting any personal information and to comply with applicable data protection regulations. Brands should also provide clear opt-out options and secure storage of user data.
9. What are the future trends for augmented reality in marketing?
The future of augmented reality in marketing looks promising. Some emerging trends include the integration of AR with wearable devices, such as smart glasses, which can provide more seamless and immersive AR experiences. There is also potential for AR to be used in location-based marketing, allowing brands to deliver personalized AR content based on a user’s physical location. Furthermore, advancements in AR technology, such as improved object recognition and tracking, will enhance the realism and usability of AR experiences.
10. How can businesses get started with augmented reality in marketing?
Businesses can get started with augmented reality in marketing by first defining their marketing objectives and target audience. They should then explore available AR platforms and tools that align with their goals and budget. It may be beneficial to partner with AR development agencies or professionals to ensure the creation of high-quality AR experiences. Testing and gathering feedback from users will help refine and improve AR marketing campaigns over time.
Concept 1: Augmented Reality (AR)
Augmented Reality (AR) is a technology that combines the real world with virtual elements. It allows us to enhance our perception of reality by overlaying digital information onto our physical surroundings. In simpler terms, AR adds extra layers of digital content, such as images, videos, or 3D objects, to what we see through our smartphones, tablets, or AR glasses.
For example, imagine you are walking down the street and you point your phone at a building. With AR, your phone’s camera captures the building, and the AR app on your phone adds digital information on top of the real image. This could be historical facts about the building, virtual characters interacting with it, or even a game where you have to find hidden treasures around it.
Concept 2: AR in Marketing
AR is increasingly being used in marketing to create engaging and interactive experiences for consumers. Brands are leveraging AR technology to provide unique and memorable interactions with their products or services.
For instance, let’s say you are browsing a furniture website. Instead of just looking at static images of furniture, AR allows you to use your phone’s camera to see how a particular piece of furniture would look in your own home. You can virtually place the item in your living room and see if it matches your decor, without actually having to buy it or physically move it around.
AR in marketing goes beyond just visualizing products. It can also be used to gamify experiences, create immersive storytelling, or offer virtual try-ons. For example, a cosmetic brand might offer an AR app that allows you to virtually try different shades of lipstick or eyeshadow on your own face, helping you make a more informed purchasing decision.
Concept 3: Examples of Brands Embracing AR Experiences
Many well-known brands have embraced AR to enhance their marketing efforts. Here are a few recent examples:
1. IKEA’s AR Catalog
IKEA, the furniture giant, launched an AR catalog app that lets customers see how furniture would look in their homes. By scanning the catalog with their smartphones, users can place virtual furniture in their rooms and get a sense of how it fits with their existing decor. This helps customers make better purchasing decisions and reduces the need for physical showroom visits.
2. Pokémon Go
Pokémon Go took the world by storm in 2016. The mobile game uses AR technology to allow players to catch virtual Pokémon creatures in the real world. By using their smartphones’ cameras and GPS, players can see Pokémon characters overlaid on their surroundings and capture them. This innovative use of AR created a sensation and demonstrated the potential for AR in gaming and marketing.
3. Sephora’s Virtual Artist
Sephora, a cosmetics retailer, developed the Virtual Artist app that enables users to try on different makeup products virtually. By using facial recognition technology, the app maps the user’s face and allows them to experiment with various shades of lipstick, eyeshadow, and other cosmetics. This AR experience helps customers find the perfect products without physically trying them on.
These examples demonstrate how AR can revolutionize marketing by offering interactive, personalized, and immersive experiences that engage consumers in new and exciting ways.
Augmented Reality (AR) has become an increasingly popular tool for brands to engage with their audience and provide unique experiences. In this article, we explored 14 recent examples of brands embracing AR experiences in their marketing strategies. From IKEA’s AR furniture app to Sephora’s virtual makeup try-on, these brands have successfully leveraged AR to enhance customer engagement and drive sales.
One key insight from these examples is the ability of AR to bridge the gap between online and offline experiences. Brands like BMW and Adidas have used AR to bring their products to life in physical spaces, creating interactive and immersive experiences for customers. This not only increases brand awareness but also allows customers to visualize products in their own environment before making a purchase.
Furthermore, AR has proven to be an effective tool for storytelling and brand differentiation. Brands like Coca-Cola and National Geographic have used AR to create unique and memorable experiences that go beyond traditional advertising. By integrating AR into their marketing campaigns, these brands have been able to captivate their audience and leave a lasting impression.
Overall, the examples highlighted in this article demonstrate the power of AR in marketing. As technology continues to advance, we can expect to see even more brands embracing AR to create innovative and engaging experiences for their customers.
